Jul 11
26
While there’s no shortage of questions on why and how Google works, one of the concerns frequently posed by high-ranking sites is whether they may be paying for PPC ads unnecessarily. After all, if you’re already ranking in the top few positions, is it really worthwhile to pay for clicks as well? A Google study, known as the Search Ads Pause Study, attempts to answer just that question
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Google Study Shows Paid Ads Don’t Cannibalize Organic Results